I offer strategic consulting, creative direction, brand storytelling and workshops for businesses and independent professionals that help lay the “DNA” blueprint to create a clear, meaningful and powerful identity.
The results resonate well beyond the life of the project – informing the overall intention, tone and trajectory, while still remaining fluid, evolutionary, upgradable and adaptive.
I call this Identity Architecture.
Identity architecture provides a conceptual blueprint of your enterprise’s identity, integrating:
+ Emotional drivers
+ Visual resources
in a flexible framework that provides guideposts for building an authentic identity, brand and communication platform over time.
With this framework in place and your intentions clear, you begin to send a coherent signal that reinforces the aims and values of your enterprise – attracting the people and opportunities that resonate with it.
I offer workshops for individuals and groups for clarifying your Identity Architecture – identifying the core structures and themes that weave throughout your project, business or creative endeavor. Together we create a living document that reflects our findings and acts as a working blueprint of your identity.
We were starting as a concept–not even a magazine, let alone a publishing company–and Amy was there to pull our thoughts together and help us transform them into more concrete ideas. Instead of walking in with a ready-made strategy that may or may not fit what your company might be looking for, she works from the ground up to build a structure that works for you and your team.
By asking questions in the most productive manner Amy helped to structure our unformed thoughts and ideas, and put us on a track where vagueness was peeled away and the essence was uncovered of what the brand identity and its ‘story’ should be. She helped us find the right visual message and ‘voice’ for addressing both the scientific community and the global public with a highly functional yet also a stand-out presentation both online, in presentations and in print.
She is an exceedingly talented creative with outstanding analytic skills, conceptual development and strategic design solutions. In our projects together Amy provided research into company, customers and competitors as part of the design process. Her outstanding work and understanding ranged from consumer products to biotech campaigns.
I speak on a variety of topics for educational and professional audiences. Weaving personal stories with scientific findings and bespoke methodologies for identity development, my talks inform and inspire, motivating change, creativity and personal action.
2004 – Present
Identity Development & Strategy
Since 2004 Amy has contributed to the Berlin based dance performance series Lucky Trimmer. This internationally renowned dance festival features short format pieces of 10 minutes or less from artist around the world. In this entirely volunteer based enterprise she participates in the curatorial board, strategic development and international ambassadorship, while also leading the brand development, cult posters and promotion designs.
2014 – 2018
Identity Development & Design
The Mograt Island Archaeological Mission began working on the island, located in the Sudanese Nile, in 2013. The aim: to study Mograt’s archaeology and contribute to writing the history of the island. In order to enter into a dialogue with everyone interested in the island’s heritage, including archaeologists, local residents and the diverse range of visitors to the island from Sudan and abroad, Amy was brought in to work closely with the leadership team of archaeologists at Humboldt University, Berlin, developing an overarching visual identity and several communication tools including website, book and others.
2006 – Present
Concepts, Storytelling & Strategy
Working together off-and-on for well over 10 years, Gisbert calls on Amy for participation with the architecture studio on many levels. Whether creating special project concepts, invoking the brand voice for web and print communications or acting in an advisory role for the strategic development of the business itself, Amy’s contributions to Gisbert Pöppler’s business have played an important role in the company’s ongoing growth.
For over 15 years I have led this award winning design boutique providing branding, graphic design and creative direction to independent entrepreneurs, institutions and organizations. Since that time I’ve produced many large scale projects for clients including Katarina Witt – the 2x Olympic gold medal winning figure skater, TEDx Berlin, Telekom, The Max Planck Institute, Humboldt University’s Institute of Archaeology and The University of Applied Sciences in Berlin to name a few.
Since 2012, Blixa 6 Studios has evolved to include a digital art resource for artists, designers and businesses, providing “raw” graphic materials to enhance new creative works. Through online marketplaces I offer a deep catalogue of licensable digital graphics and templates for personal and business purposes.
All the while I continue to provide creative strategy and bespoke design services for a handful of select clients. By fostering deep understanding and trust, my client relationships tend to become strategic partnerships that last for years, coming together off-and-on to develop new projects, gain fresh perspectives and revisit the blueprints for check-ups.