Amy leverages over 18 years of award winning experience in the world of identity design and brand development. Getting her start in San Francisco in the mid-90’s, Amy worked in brand development for start-ups in the early days of the web – winning several awards for her identity and packaging design. Along the way she contributed her talents to international companies in creative leadership roles for Giorgio Armani, Surface Magazine, Avolent and the applied think tank Arthesia AG, before striking out alone to establish her own interdisciplinary creative studio in Berlin, Germany.
In 2003, Amy founded Blixa 6 Studios, providing branding, graphic design and conceptual development consulting to both independent entrepreneurs and institutional organizations. She has produced dozens of large scale projects for clients including Katarina Witt – the 2x Olympic gold medal winning figure skater, The Max Planck Institute for Scientific History, Humboldt University’s Institute of Archaeology, The University of Applied Sciences in Berlin, and TEDx Berlin to name a few. Over the span of her career, Amy has volunteered her time, experience and talents to support many non-profit arts and cultural programs, most notably the Berlin based dance performance series LUCKY TRIMMER e.V. In this enterprise she holds a seat on the board of directors, participating in the strategic development and curatorial board, while leading the brand development and wildly popular advertising design since 2004.
Amy received her BFA from the School of the Art Institute of Chicago, where she had the luxury of tasting from many creative disciplines including Photography, Print Making, Critical Theory and Feminist Studies. She then went on to receive her MFA from Maryland Institute, College of Art – where she continued her in-depth study into the intersection of memory, culture, gender politics and visual art. Each of these threads continue to weave through her work to this day – informing an interdisciplinary approach to empowering people that bridges creativity, business, communication and identity.
A thought leader and visionary, Amy’s creative work has been exhibited in Europe and the US and her articles published internationally in books, print magazines, journals and online. She has also held professor positions at art & design colleges and lectures on the topic of branding and identity creation to academic, creative and business communities.
Deutsche Telekom | Division of Transformation
The Max Planck Institute for Scientific History | The Musawwarat Graffiti Archive
TEDx Berlin | red onion GmbH
The University of Applied Sciences, Berlin | Spreeforum
Humboldt University, Berlin | Institute for Archaeology
Katarina Witt, 2x Olympic Figure Skating Gold Medalist
Yamil Borges, Broadway performer & yogini
Gisbert Pöppler, Architecture and Interiors
Steve Coe | Indipop Records
LUCKY TRIMMER e.V.
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