“Amy helped us see our ideas more concretely and be able to put those into writing, eventually transforming into the company’s story. There’s a lot of background work that is seemingly invisible, but oh, so important. Amy made us see the importance of setting our story straight and making sure that all communications from then on matched the new brand we wanted to create.”
“She really makes sure that you have all the necessary tools at hand to understand your own motivation for your business, the needs of your customers and your personal objectives. Her questions and moderation guarantees that you focus on your questions and leads you to find answers to your problems. Having enough distance from everyday issues and being with others who come from another background but have similar issues made it easier to see my problems from different angles.”
“We were starting as a concept–not even a magazine, let alone a publishing company–and Amy was there to pull our thoughts together and help us transform them into more concrete ideas. She is able to listen, include you in the process and help YOU come out with the right ideas. Instead of walking in with a ready-made strategy that may or may not fit what your company might be looking for, she works from the ground up to build a structure that works for you and your team.”
“Working with Amy is a deeply satisfying experience. I approached her with the challenge of developing a branded presentation for an online archive that makes accessible extensive archaeological research data from the African continent, for both the scientific community and non-specialist global users.
By asking questions in the most productive manner Amy helped to structure our unformed thoughts and ideas, and put us on a track where vagueness was peeled away and the essence was uncovered of what the brand identity and its ‘story’ should be. Drawing from her immense knowledge of branding solutions she selected those that were the most appropriate for our needs and that we found easy for our team to implement and represent. In that sense, Amy helped us find the right visual message and ‘voice’ for addressing both the scientific community and the global public with a highly functional yet also a stand-out presentation both online, in presentations and in print.
As a result, the Musawwarat Graffiti Archive with its distinctive brand identity has received praise from our peers and its success has now led us to develop further archaeological project identity enterprises with Amy.”
“Amy has the exceptional ability of being able to identify the lines flowing through a huge amount of personal and professional information that was overwhelming to me on my own. She formed a coherent story that not only surprised me in its accuracy, but also let me see myself and my work in a completely new light.
I’m extremely thankful for all I was able to take with me from my VIP day and the resulting written material detailing both my professional identity and target group. I have gained a valuable road map that I can refer back to as needed, and a powerful springboard for jumping into future endeavors with much more confidence and clarity about who I am and what I want to do.”
“Fantastic! Over the years Amy has been my go-to girl for a healthy dose of clarity and business strategy, while keeping true to my artistic vision. The things Amy and I have achieved together have impressed me to no end. When I first called her, I was an unknown quantity in the new field I wanted to market myself within. I had enjoyed significant success with my career writing and producing world music for my own record label and Peter Gabriel’s Real World label, but was ready to take a new direction with my creative career.
Our work together has greatly helped my clarify my true voice, my story and personal vision for my projects. We have developed step-by-step strategies for birthing and bringing my works to the public, successfully receiving the positive press and new opportunities that I had only dreamed of before.
Thank you Amy, for your empowering and inspiring contributions to my creative process. Your ability to bridge the creative and business aspects of my work, while helping me remain true to my purpose have been truly unique and invaluable. I treasure the years we have worked together and the insights you have brought to my artistic and career growth. Ta!”
“The Brand Catalyst Boot Camp made me think and approach the entire branding issue in a surprising new way. It particularly resonated with me for its focus on authenticity. Loved that! Amy is lots of fun and has a clear and conscise way of getting to the heart of your business.”
“The Brand Catalyst Bootcamp gave me inspiration and tools for approaching questions I already had about my business. It was an intense process in which I (re)learned that there is no other way than daring to be outstanding and 100% who I am.”
“Amy’s Boot Camp helped me to revise my product development according to my customers needs. I now feel so much more confident about my brand positioning.”
“The Brand Catalyst Boot Camp showed me that I have always, in everything I have done – concentrated and focused, very precisely, on the ‘subject in question’ while at the same time, always keeping one eye open to view the ‘whole picture’. I can’t wait to put what I have learnt at the Boot Camp into practice and shall now talk, with a new found vigor, to my potential clients and partners.”
“A delight to work with – Amy is accommodating, easy to work with, a good listener delivering timely results that exceeded expectations. She is an exceedingly talented creative with outstanding analytic skills. In our projects together Amy managed to go well beyond what designers typically offer; in terms of providing research into company, customers and competitors as part of the process, plus concept development and design. Her outstanding work and understanding ranged from consumer products to biotech campaigns.”
“Her broad base of experience and knowledge, combined with a passionate drive to inspire people to be the best they can be, is an asset to anyone invested in the development of their business and themselves.”
“Her process of simple and precise inquiries, together with guided visual brainstorming was a great and relaxed way to understand more about my own visual communication needs. Also, through our conversations, I have a clearer articulation of the kind of design aesthetic which I feel reflects me and my work.”
“Amy is incredibly creative and intuitive and has an uncommon ability to give the client not only what they need but also what fits.”
“The new look you created for our web site and advertising in general really turned the corner for this company. You moved the print image into ‘lovely’ and I will forever credit you for that great improvement. Thank you!”